In the US, MR and custom analytics firm GBH Insights has appointed Nick Costanza as Senior Research Manager in its Chicago office.

GBH is headquartered in New York and offers a proprietary research model combining sector knowledge, research expertise and data analytics to help clients understand industry trends. Costanza (pictured) joins after five years at digital research firm MetrixLab, where as Research Manager he worked with clients across technology, retail and other categories. In that role, he focused on campaign strategy, ad copy testing and optimization; and piloted a number of solutions to improve understanding of customer needs and preferences.

In his new role, Costanza will work with a range of clients applying new analytical frameworks to help solve business issues.

Web site: www.gbhinsights.com .

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