Marketing and public opinion research group Research America Inc. (RAI) has appointed marketer DeAnna Lance as Advertising & PR Director.

RAI comprises fourteen offices across the US, with a team of more than 300 researchers. Last month, the firm merged with health and sustainability specialist Natural Marketing Institute (NMI). Lance (pictured) joins from gifting marketing program BirthdayPak Franchising USA, where she served as Director of Marketing. Prior to this she held marketing roles at Precision Print Communications, Pre-Tech Marketing and Precision Office Products, having begun her career at The Franklin Mint.

According to Robert Porter, President of Research America: 'We are very excited to have someone with DeAnna's background and experience join our team. Her duties will be split between providing marketing support for RAI and our newly acquired business, Natural Marketing Institute'.

Web site: www.researchamericainc.com .

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