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IAB Australia

February 23 2021

Nicole BenceDigital ad trade body IAB Australia has a new Chair, Nicole Bence, who is Network Digital Sales Director at Seven West Media.

Bence has been a Board member since last year and succeeds Matt Rowley, CEO of Pedestrian Group, who has been Chair for two years. In her new role, she will work closely with CEO Gai Le Roy, on initiatives and programs to address key industry matters including the role of measurement ratings currency, preparation for changes to online identifiers such as cookies, continuing to drive programmatic transparency and input in the local Privacy Act review.

Bence joined Seven West Media in February 2020 from Pacific Magazines, leading the commercial team; and before this worked as Digital Commercial Director at NOVA Entertainment and as sales and strategy lead for News Corp Australia NewsLifeMedia titles kidspot.com.au and taste.com.au.

Le Roy comments: 'It has been a delight working with Matt over the last two years driving some amazing initiatives including diversifying the board as well as significantly expanding the member base. Nicole is a passionate leader with such a strong knowledge of digital media and data, but she is also a true cross media leader. Nicole will lead the Board into what is an incredibly busy and important time for the digital advertising industry'.

IAB is the peak trade association for online advertising in Australia, with more than 100 member companies, and is online at www.iabaustralia.com.au .