Full-service reputation and communication research firm Echo Research has appointed New York-based Craig Rothenberg to its Advisory Board.

From its offices in the UK, France, Singapore and the USA, Echo Research offers customised research specialising in the evaluation and measurement of corporate reputation, branding and communications. It is also the owner of the Britain's Most Admired Companies (BMAC) study, an annual survey of corporate reputation in the UK.

Rothenberg (pictured) takes a seat on the Advisory Board after a career which included more than twenty years as Vice President Corporate Communication at Johnson & Johnson, where he led global employee and executive communications. In 2016, he launched Rothenberg Communication, providing strategic communication solutions and leadership counsel. He is also an Adjunct Professor in the Graduate Public Relations and Corporate Communication program at New York University, where he leads courses in Strategic and Organizational Communications, and in 2019, he received the university's Award for Teaching Excellence.

Commenting on the appointment, CEO Sandra Macleod said: 'Craig is an engaging and purposeful leader and brings particular expertise on global engagement in the life sciences arena. Craig will make a superb addition to our Advisory Board focusing on Echo's continued development and senior support for our clients.'

Web site: www.echoresearch.com .

• Printer-friendly version of this article.
• Email this article to a friend.