The Advertising Research Foundation (ARF) has selected academic Ashlee Humphreys to serve as MSI Liaison Editor; a role created in response to the Marketing Science Institute's (MSI) recent integration into the ARF.

In 2020, ARF announced plans to acquire non-profit member organization MSI, to help it to continue expanding its member base, bringing in B2B and DTC (direct to consumer) marketers. Humphreys (pictured) is currently Associate Professor at the Medill School of Journalism, Media and Integrated Marketing Communications at Kellogg School of Management, Northwestern University.

With a focus on core topics in consumer behavior and marketing strategy, Humphreys' research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation. She is also the author of 'Social Media: Enduring Principles', and her work has been published in the Journal of Marketing, the Journal of Consumer Research and Sociology Compass. In addition, she serves as an Associate Editor at the Journal of Consumer Research.

In her new role, Humphreys will act as a bridge between the Journal of Advertising Research (JAR, which is published quarterly by WARC for the ARF), and MSI, with a view to expanding the foundation's connection to the academic community and strengthening the potential for collaboration between industry and academia. Earlier this week, ARF announced it has appointed Colin Campbell, who is an Associate Professor of Marketing at the University of San Diego's (USD) Knauss School of Business, as the next Editor in Chief for JAR.

Web site: www.thearf.org .

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