| PHILIPPINES
|
| MR
turnover |
US $32 million |
| MR
turnover as % of
GDP |
0.03% |
| MR
industry growth,
2003-2004 |
15.8% (AsiaPac:
5.2%; World: 5%) |
Regional
ranking
(based
on turnover for Asia
Pacific countries) |
12 |
| Global
ranking (based
on turnover) |
43 |
| MR
spend per capita
|
US
$0.40 |
| MR
spend as as proportion
of ad spend |
1.6% |
| [Source:
2004 ESOMAR Industry
Study] |
Growth of the MR market in the Philippines is three times higher than the average for the region - second only to China’s 20% growth.
The country’s MR spend per capita is currently a tiny $0.40 - around 4% of spend in Singapore and Hong Kong, and 1% of the world’s highest per capita spend in the UK.
MR spend as a proportion of ad spend is just 1.6% - one of the lowest figures for Asia - and far lower than the 5 to 10% spend that is common in most rich industrialised countries.
Trade body
|
