| TAIWAN |
| MR
turnover |
US $96 million |
| MR
industry growth,
2003-2004 |
6.5% (Asia Pacific:
5.2%; World: 5%) |
Regional
ranking
(based
on turnover for Asia
Pacific countries) |
5 |
| Global
ranking (based
on turnover) |
25 |
| MR
spend per capita
|
US
$4.21 |
| MR
spend as as proportion
of ad spend |
4.7% |
| [Source:
2004 ESOMAR Industry
Study] |
The Taiwan MR market grew at slightly higher rate than the average for the region in 2004. MR spend per capita is a $4.21 - relatively high for Asia - but still lower than Japan ($10.14), Singapore ($10.62) and Hong Kong ($9.76).
MR spend as a proportion of ad spend is just 4.7% - the highest proportion of the region, and a figure that compares well with the average 5% to 10% in most rich industrialised countries.
Most of Taiwan’s research firms are fairly small and specialised. For consumer product research, international firms ACNielsen and TNS lead the way. ACNielsen, also provides media monitoring, along with Guangdianren and Rainmaker International Group.
Trade bodies
|
