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Unruly
Video ad distribution and tracking platform Unruly has appointed Heath Irving as Head of Programmatic and Partnerships AUNZ.
News Corp-owned Unruly has tracked 'trillions' of video views using a proprietary measurement platform and analytics dashboard. Its Unruly Pulse tool analyses emotional response to video ads and the resulting trends, and the firm's recently launched cultural targeting capability helps advertisers reach audiences with the most culturally appropriate content.
Irving joins from Dentsu Aegis-owned programmatic trading desk AMNET, where he spent the last three years providing programmatic guidance, training and devising bespoke solutions for clients. He was also responsible for leading joint business plans and roadmaps for specific clients to develop new revenue streams and retaining business by tailoring both products and operational process to best suit client needs.
In his new role, Irving will be tasked with driving awareness and uptake of the UnrulyX programmatic product set across the AUNZ market. He will be based at Sydney headquarters and will report directly to Ricky Chanana, AUNZ MD, who comments: 'Heath has built a great reputation for his knowledge across programmatic screens advertising covering video, audio, performance display and proximity advertising, all underpinned by data-led strategies. I'm delighted to have Health on board to take our programmatic offering to the next phase.'
Web site: www.unrulygroup.com .
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