Video Tracking Platform Unruly Names New ANZ MD

In Sydney, Australia, video ad distribution and tracking platform Unruly has appointed Ricky Chanana as Managing Director for the ANZ region, replacing Lance Traore who left five months ago to 'pursue other opportunities'.

The firm, which is owned by Rupert Murdoch's media group News Corp, has tracked trillions of video views using its proprietary measurement platform and analytics dashboard, through which brands and agencies can measure the impact of their social media video strategies against their competitors. In addition, the company uses historical sharing behaviour to predict the potential for video ads to go viral across all digital touch points.

Chanana (pictured), who is currently Maxus Australia's National Head of Investment, has more than fourteen years' experience in the ad industry. This includes a decade spent in senior digital and investment roles across WPP's GroupM network, where he latterly served as Head of Digital. He began his career at Testra, before joining the firm's digital arm MediaSmart.

In November, Chanana will join News Corp Australia's digital executive team, and he will be responsible for driving Unruly's growth across Australia and New Zealand. This will include further establishing the company's emotional intelligence ad tech solutions, such as IBM Watson-enabled targeting tool Unruly Custom Audiences, which uses AI to allow advertisers to target buyers. He will report to Singapore-based APAC Chief Commercial Officer Phil Townend, who comments: 'Ricky's ideas are infectious, and I have no doubt he will be able to help us realise our collective ambition to be the number one premium video solution in the Australian market. He understands the needs of blue chip advertisers and their agencies, and can help drive a more human, data-driven and outcome-centric approach to creative and programmatic.'

Web site: www.unrulygroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.