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Product Review Site to Build Panel
In the UK, Review Centre, which provides independent product and service reviews, is to create a consumer research panel which will provide marketers and researchers with access to the opinions of its four million monthly users.
The panel will be built and managed by custom panels specialist EasyInsites, which will also provide Review Centre with additional services helping it to research its customer base.
The proposed 30,000 member panel will comprise a cross-section of Review Centre's most active users, covering all age ranges and socio-economic demographics.
The panel will be profiled for the site's various product and services categories to make it targetable for research purposes, and will be globally accessible to researchers via the EasyExchange / Cint Panel Exchange platform.
'Our audience is highly engaged and opinioned and this represents another way for them to voice those opinions' stated Review Centre COO Charles Delamain, 'whilst Review Centre can use a portion of the compensation we receive to help fund our own research. EasyInsites provides the most flexible solution we have found with a wide variety of innovative ways in which we can gather valuable feedback and insight on our customers.'
The new panel is expected to be live and accessible before the start of 2010.
Web sites: www.reviewcentre.com , www.easyinsites.com and www.cint.com .
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