Harris Opens Advanced Strategy Lab in Asia

Harris Interactive has rolled out its Advanced Strategy Lab (ASL) qualitative research facility in Hong Kong, to facilitate brainstorming, idea generation and solution development through networked computers.

ASL was developed in the US more than a decade ago, and launched in the UK in 2007. It enables simultaneous, anonymous input from up to 24 participants - either in an in-person session in the same location via laptop computers, or via the Internet from any location.

The lab's qualitative sessions are designed in accordance with project objectives and moderated by two research professionals with experience in both the software technology and qualitative moderation skills.

It offers clients versatility to conduct a session at either an in-person lab with modern viewing facilities, or implemented real-time over the Internet with simultaneous voice and data for a 'virtual' session.

The firm says that its ASL supports a wide range of group-based applications from consumer research to senior management workshops.

Head of the project, Douglas Griffen, says: 'ASL extends the reach of our clients to engage with people no matter where they are. It creates a new level of focus and insight by engaging all participants throughout the session…whether it is an in person group in Hong Kong or a set of key opinion leaders across the Asia region.'

Web site: www.harrisinteractive.com .