LivePerson Buys Analytics Firm NuConomy for $3m

In the US, LivePerson - which offers professional guidance online from qualified advisors in various fields - is reported to be acquiring web analytics firm NuConomy in a deal worth $3m.

Founded in 2006 in Tel Aviv, Israel, NuConomy previously raised about $3m from UK marcoms giant WPP, before moving its headquarters to San Francisco.

Its NuConomy Studio platform enables publishers, advertisers and users to analyze social marketing performance and community engagement through comments, ratings, and links shared with friends; while its data mining engine monitors many aspects of site traffic and user behavior.

Since 1995, New York-based LivePerson has provided a network of 'experts' in a broad range of categories, which is utilized by more than 7,000 companies to build relationships with their customers.

Reports suggest the firm is acquiring NuConomy for its intellectual property, which includes powerful targeting technology.

Web sites: www.liveperson.com and www.nuconomy.com .