Synovate Promotes for Top European Role

Manfred Eberlein, currently Country Manager for Synovate Healthcare in Germany, has been named as the company's new 'Leader' for Western Europe.

Eberlein, who will retain the German role, founded Synovate Healthcare's business in Germany in 2007. He has more than 22 years' experience in both consumer and healthcare market research, and previously worked at Ipsos Insight.

In his new role, Eberlein will lead the continuous development of Synovate Healthcare in France, Italy, Benelux and Scandinavia, and provide support for the heads of the local markets within the region.

'Having founded and led our healthcare business in Germany, Manfred has the ideal experience for lending the same support and leadership to our other markets in Western Europe,' explained Bob Douglas, Global Head of Synovate Healthcare.

'His research expertise and thorough understanding of client requirements perfectly place him to build on and promote our capabilities and specialisms in pharmaceutical research in this key region.'

Web site: www.synovate.com/healthcare .