Synovate Healthcare has opened for business in Germany with the launch of a Hamburg office. Manfred Eberlein, formerly Director of Ipsos Insight, has been appointed Country Manager to lead the new operation.

The office will offer ad hoc services for domestic clients, international projects for German multinationals and local affiliate services for Synovate Healthcare’s syndicated portfolio.

Eberlein brings with him 18 years’ experience in both consumer and healthcare market research. Joining him is Torsten Brockmeyer, also formerly of Ipsos Insight. Both have strong experience in the healthcare arena.

Bob Douglas, MD of Global Custom for Synovate Healthcare, comments: ‘Not only is Germany the world’s third largest pharmaceutical market and home to some of the main pharma HQs, it’s a hub for international work and commonly included in multi-country projects... Being present in this market and capitalising on Manfred’s healthcare expertise and leadership experience will enable us to offer a first-rate service to domestic and international clients alike.’

Eberlein says the new company will have access to ‘some truly ground-breaking research developments’ from the global firm. The division is online at www.synovate.com/healthcare .

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