Synovate Unveils 'True Customer View'

Synovate has launched a new research system offering clients a better understanding of customer experiences, attitudes and behaviours.

The new solution, 'True Customer View', has been developed to help clients analyse the multiple factors that impact their customers' behaviour - including what the competition is doing as well as any barriers customers may have in buying products or services.

Synovate says this is the only customer experience research system in the marketplace that considers these multiple influences.

Built on the company's brand research tool Brand Value Creator, the new tool directly links to company market share, and has been validated across a number of industries.

'Many companies don't have a reliable way to look at all the factors that influence what their customers buy,' explains Ged Parton, CEO for Global Practices and Capabilities. 'Our approach looks from the customer's viewpoint at all the elements that influence their decision to buy a particular product or service - it is completely customer-driven rather than company determined.'

Web site: www.synovate.com .