TLE Strengthens Branding and Innovation Team

Australian-based insights consultancy The Leading Edge has appointed branding specialist Errol Flanagan as Senior Consultant, Branding and Innovation.

Since its launch in 1990 The Leading Edge has grown to a business of four offices in Sydney, Melbourne, Singapore and London. Its services include strategy, innovation and NPD, insight development, brand development, and consumer/customer insight-driven strategy.

Flanagan joins from brand agency Yello in Sydney, where he worked as Strategy and Innovation Director. Prior to this, he was Head of Strategy at Ogilvy Interactive, and held planning roles at Euro RSCG, Wieden + Kennedy and at brand experience specialists Imagination in London. He began his career as a Management Consultant at the Tom Peters Group in the UK.

'Errol is a welcome and valuable new asset to the team,' states Managing Partner, Chris Paxton. 'He has a wealth of experience and knowledge in brand strategy, innovation and workshop facilitation which, blended with our robust research consultancy, will help our clients unlock growth through insights based strategies.'

Web site: www.theleadingedge.com .