Vision Critical Hires Lead for Toronto Ops Team

In Canada, research and technology firm Vision Critical has appointed Ashira Gobrin as Senior Vice President, Central Operations, responsible for developing and ensuring the smooth running of the operations project management, programming, and data teams.

Vision Critical has offices across North America, Europe and Australia, as well as a Global Partner Program that provides other research companies with access to its technology. The firm's flagship Sparq platform allows clients to conduct all their online research through one system, from visual surveys to custom panels and private communities.

Most recently, Gobrin served as VP, Managing Director at full-service online data collection firm Delvinia, before which, she was Director of Operations at the firm. Earlier, she was Manager of Operations at ad agency Grey Worldwide and worked at Cossette Interactive.

Commenting on Gobrin's new role, Andrew Grenville, Chief Research Officer, said: 'This is no small job, but Ashira brings with her a great deal of experience, intelligence and enthusiasm.'

Web site: www.visioncritical.com .