Vision Critical Appoints UK MD

Canada-based custom panels and interactive research firm Vision Critical has appointed Sally Campbell as Managing Director of its UK operation.

Vision Critical has offices across North America, Europe and Australia. Its public affairs practice Angus Reid Public Opinions specialises in the analysis and understanding of 'citizen markets', and recently named a team to provide commentary and analysis during the UK's 2010 General Election campaign.

Campbell joins from Research International, where she was the Global Account Director for Unilever. Prior to this, she worked for NOP World (which became GfK NOP) as Global Director of the Marketing Effectiveness Practice in London; as SVP, Advertising and Brand Practice at NFO North America (now part of TNS); and established the Australian head office for CM Research (also now part of TNS). During her career, she also launched online infant clothing firm Chatterpants.

Campbell will be based in Vision Critical's London office, which recently relocated to accommodate the company's growing team.

'Sally brings expert-level global research knowledge to the UK team,' says CEO Angus Reid. 'Her unmatched creative energy and dynamic communication style is ideally suited to our fast-moving business.'

Web site: www.visioncritical.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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