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Visible Swells Coffers
Visible Technologies, a US-based provider of social media intelligence solutions, has secured a further $6m in financing, which it plans to use to increase sales and extend its international presence.
The financing came from existing investors including Investor Growth Capital (IGC), Centurion Holdings, Ignition Partners, In-Q-Tel and WPP. The company received a $22m round of backing in January 2010. Today's additional investment bring the total to $45 million of funding secured to date.
Visible Technologies announced its European expansion in May last year with the opening of a London office. The company specializes in providing a combination of software and services for social community builders and analysers, and counts Microsoft, Xerox, Razorfish and WPP among its clients.
Kelly Pennock, CEO of Visible Technologies, said: 'This strategic investment will allow us to accelerate the adoption and success of the Visible Intelligence platform, which we launched in October of last year. The platform is designed to operate at Internet scale and velocity and to provide social insights with the power to dramatically improve business result.' He added that subsequent to this launch the company had 'more than doubled quarter-over-quarter sales.'
Matt Krna, Vice President of Investor Growth Capital, said: 'As an investment firm that prides itself on identifying breakthrough innovations in major markets, we believe that Visible's Google-like architecture and ability to scale with the Social Web will advance this industry.'
Visible Technologies has offices in Seattle, London and New York. Web site: www.visibletechnologies.com .
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