SymphonyIRI to Build Shopper Insights Tool for Wal-Mart

Retail market intelligence provider SymphonyIRI Group is to work with Wal-Mart to introduce an online shopper insights and collaborative planning platform called 'Customer Advantage'.

The system, which will be powered by the agency's 'Liquid Data' and marketing analytics technology, will provide a dedicated shopper insights portal with customizable reports shared between Walmart and its suppliers. The portal allows analysis by Walmart-defined shopping trips, geographies and customer segments, as well as custom report templates that support the firm's supplier planning process.

Cindy Davis, EVP of Walmart Global Customer Insights says the solution will enable manufacturers to better understand and address the needs of her firm's customers. 'The Customer Advantage solution identifies and sizes opportunities among shopper segments, trips and categories that will better enable Walmart and its supplier partners to grow their businesses through a deeper understanding of our customers', she adds.

Last week, Wal-Mart announced it had agreed to resume sharing consumer data from its Walmart and Sam's Club stores with Nielsen, after a ten-year break.

Web site: www.symphonyiri.com and www.walmart.com .