Ipsos Observer Debuts 'Listening' Service

In New York, specialist data and delivery business Ipsos Observer is launching 'Social Observer', which integrates its survey management, data collection and delivery services with online social media 'listening'.

Social Observer can be used independently or integrated with traditional market research. The firm says it can be used for a variety of research functions such as pre-survey investigation and questionnaire development, concept development, tracking data to measure consumer trends, and post-survey analysis.

Paul DePinto, SVP of Business Development with Ipsos Observer, comments: 'Conversations within the social web are powerful indicators of consumer trends, market insights and brand reputations. Social Observer provides a rich platform for listening to and analyzing social media, allowing our clients to know what, why and where discussions are taking place surrounding their brand and market.'

Web site: www.ipsos.com .