Brand Potential Hires Former Kadence Director

UK consultancy Brand Potential has appointed former Kadence International Insight Director Alex Smith as Insight & Strategy Consultant.

Brand Potential, which was launched last year, works with consumers, stakeholders and staff, with services spanning insight, positioning, innovation and delivery.

Smith joins from Kadence International, where she served as Insight Director for the past four years, before which she developed training programmes for the firm's UK and international teams in Indonesia, India, Malaysia and Singapore. Earlier, she was a Research Consultant at dunnhumby, and worked at Millward Brown as Senior Research Executive.

Commercial Director Tom Lovett comments on Smith's appointment: 'We're really thrilled about Alex joining the team and the expertise that she brings from an impressive career in the industry.'

Web site: www.brand-potential.co.uk .