New Agency to Offer 'Brand Acceleration'

In the UK, three former colleagues have opened a new consultancy, Brand Potential. Chris Molloy, Mary Say and Tom Lovett were previously Head of Insight, MD and Commercial Director respectively at brand agency 1HQ.

The company says it will work with consumers, stakeholders and staff, with services spanning insight, positioning, innovation and delivery, and the company will work with FMCG, B2C brands, private equity owned and preparing brands for sale.

Molloy has 20 years' research experience which includes time at Banner, Prescient and Hauck International, working across clients in a range of sectors.

Before 1HQ, Say ran the planning team at Maritz, focusing on large-scale brand engagement projects, while Lovett was previously Commercial Director of Holmes and Marchant.

Say explains: 'We'll be working with brands looking to actively accelerate beyond incremental growth, looking for a step change. Our aim is to find the potential to drive those brands forward, fast. Every brand has hidden potential and we want to uncover that and make it work for them.'

Web site: www.brand-potential.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.