iPerceptions Debuts Mobile Sampling Solution

Canadian Voice-of-Customer (VoC) analytics specialist iPerceptions has introduced a sampling solution for mobile visitors to web sites, issuing random survey invites on arrival at the site and gathering feedback immediately after the visit.

The new 'iPerceptions Mobile Website Feedback' platform is programed to optimize the survey for smaller displays, and as soon as respondents submit their feedback, results are available within the iPerceptions portal for review and analysis. Companies can combine this mobile data with their traditional web site data, or consider it separately.

President and CEO Claude Guay comments: 'Mobile web site visitors' experiences can differ considerably in comparison to the experiences of traditional web site visitors. By collecting feedback on both of these platforms and analyzing the results separately, or in conjunction with one another, companies can gain unique insights and much-needed perspective.'

Additionally, the tool offers third-party cookies which guarantee that web site visitors who are asked to take the survey will not be asked again for a certain period of time.

Web site: www.iperceptions.com .