Research Now Upgrades D&B-based B2B Tool

Online sampling and data collection specialist Research Now has enhanced its D-U-N-S Number-based b2b screening tool with data on B2B respondents in Canada, France, Germany and the UK, available to North American clients.

The tool was launched in the autumn on Research Now's US business panel. D&B's D-U-N-S numbers (Data Universal Number System) are nine-digit numeric identifiers assigned to each business in the D&B database, helping to identify and track more than 202 million businesses worldwide. Respondents on Research Now's global panels now have D-U-N-S numbers and SIC codes attached, which clients can use to link back to their own data for further analysis and segmentation.

If clients do not currently have the D-U-N-S Number integrated into their data, they can work with D&B to cleanse and match it.

Research Now President and CEO Kurt Knapton says, 'Following a successful launch in the United States and a growing demand for international insight, we are excited to offer this enhanced capability on our business panels in Canada and parts of Europe. Working closely with D&B, we manage the only online panel now able to offer our clients this exclusive insight that allows for more informed decision-making based on multi-country B2B studies.'

The company boasts over 6 million panelists in 38 countries, with staff in 24 offices worldwide, and is online at www.researchnow.com .