Brand Potential Debuts Opinion Leader Panel

UK consultancy Brand Potential has introduced a panel of 'opinion leaders' called The Fringe, with members ranging from TV presenters and DJs to a previous Masterchef winner.

Launched in 2010, Windsor-based Brand Potential works with consumers, stakeholders and staff, with services spanning insight, positioning, innovation and delivery.

Its new panel draws on people who it describes as having a 'wider' view - perhaps a chef or a food critic considering opportunities for a food brand or new category, or more extremely, a hacker's perspective on a software brand.

These respondents don't in any way replace the need for 'conventional, commercially-oriented research', says the agency, but will instead unearth new insights, generate wider ideas and validate hypotheses in the early stages of a deal discussion.

MD Mary Say (pictured) comments: 'We've launched 'The Fringe' to reach these types of people, to tap into their thinking and provide our clients, particularly in private equity, with a wider sense of where new opportunities for a brand can come from.'

Web site: www.brand-potential.co.uk .