Former MarketQuest Leaders Join Peryam & Kroll

In the US, former MarketQuest CEO Mary Beth Lake and Chief Research Officer Paul Holtzman have joined Chicago-based full service marketing and sensory research firm Peryam & Kroll Research
(P&K) as Senior Vice Presidents.

Founded in 1957, P&K offers a full range of research services, facilities and expertise for packaged goods companies and service companies including advertising agencies.

MarketQuest is a specialist product design and development division within Ipsos, formerly owned by Synovate, which takes clients through the product development process from initial concept development to pricing, packaging and ongoing performance monitoring.

Lake, who joined MarketQuest in 2005, began her career at Synovate as Senior Study Director with a twenty-year background in product evaluation research. Previous roles included working for a major food company, where she managed multiple consumer and sensory research projects.

Holtzman was MarketQuest's Director of Methodology and a senior statistician, helping to develop the division's research tools.

Jim Ondyak, P&K CEO, comments: 'Today, business questions need answers earlier in the product development process to meet compressed timelines, answers based on research that bridges R&D and Marketing. Mary Beth and Paul bring global experience and added technical depth to our team to meet these needs.'

Web site: www.pk-research.com .