Synovate Names MarketQuest CEO

In Chicago, Synovate has announced the promotion of Mary Beth Lake to CEO of its specialist product design and development division MarketQuest.

Formerly known as MVP - Market Value Potential (www.mrweb.com/drno/news6861.htm ), the division takes clients through the product development process from initial concept development to pricing, packaging and ongoing performance monitoring. It also allows them to explore a variety of business scenarios and see their immediate impact - in real-time.

Lake had previously been Senior VP and Global Director of the division since 2005, during which time she was responsible for introducing new statistical approaches and integrating the business globally. She began her career at Synovate eight years ago as Senior Study Director with a 20 year background in product evaluation research.

Prior roles have included working for a major consumer packaged goods food company, where she managed multiple consumer and sensory research projects.

Adrian Chedore, Global CEO of Synovate commented: 'Mary Beth has helped hundreds of companies realise the untapped potential of their product. We are thrilled that she will be spearheading our global efforts in this arena.'

Synovate is online at www.synovate.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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