InsightExpress Links Consumer Behavior to Mobile Ad Exposure

US-based InsightExpress has introduced a system called Ignite Mobile, which measures mobile ad and cross-platform campaign effectiveness by linking exposure to mobile ads with consumer attitudes and behavior data drawn from a panel of 250,000 respondents.

Ignite Mobile is an extension of the company's patent pending Ignite Network, which offers a panel-based digital analytics and research platform.

The new solutions captures mobile ad exposure across a 250,000 member panel, a subset of the Ignite Network, while offering access to Android, iOS, and WP platform users.

Marc Ryan (pictured), the firm's EVP, Chief Research Officer, comments: 'No longer will we need to be satisfied with lowering our research standards in order to work within the mobile environment. With Ignite Mobile we can finally offer the industry the same rigorous methodological approach that is widely accepted for online media measurement.'

Web site: www.insightexpress.com .