CMF and comScore Link for Digital Media Measure

The Canada Media Fund (CMF) - which delivers financial support and industry research to the Canadian TV and digital media industries - has commissioned comScore to help it put in place an industry standard for digital media measurement.

Created in 2010 by Canada's cable industry and the Government of Canada, the CMF's mandate is to support the TV and digital media industry through funding, as well as by commissioning research on current and upcoming trends, and disseminating industry intelligence.

Back in May, a consultation process led to the introduction of a 'Digital Media Performance Measurement Framework', through which it was agreed that an industry standard for digital media measurement was required. The CMF responded by establishing a set of common metrics and key performance indicators, and developing an online self-reporting tool for digital media producers and broadcasters.

Through the collaboration with comScore, CMF will deploy the agency's Digital Analytix package of web and multi-platform tools, to collect data for the digital media projects funded through CMF's Convergent Stream and Experimental Stream programs.

In addition, comScore will provide operational and technical support to the CMF and its digital media applicants, for the collection of performance data for digital media projects funded through the CMF's programs.

Julie Look, CMF Director of Research, comments: 'comScore's extensive experience in digital analytics deployment and tools is a first step towards the automated collection of data for CMF-funded digital media projects. We are pleased to add this resource to our existing mechanisms for reporting on CMF-funded productions.'

Web sites: www.cmf-fmc.ca and www.comscore.com .