comScore has today announced the launch of Digital Analytix, an ‘agile and flexible’ package of data analysis tools for in-depth research into site-level activity. The new software is powered by the firm’s proprietary Atomix technology which uses un-aggregated data to deliver reports.
Clients of Nedstat, which was bought
by comScore last year, will be migrating to the new tool. Both the Nedstat and Sitestat brands will immediately be absorbed into the comScore brand architecture.
As well as working with the raw data running in the background, freeing analysts to reset parameters throughout the process, Analytix allows for the integration of audience demographics so that users can understand site-level activity within the context of a broader marketing strategy.
According to Dr. Magid Abraham, comScore President & CEO, the package solves ‘two of the most prevalent issues with web analytics today’ - Abraham says the aggregated data sets used by many web tools ‘frequently handcuff the user from running the forensic analysis they desire’, and that the combination of web analytics with audience demographics enables users to understand site-level activity within the context of a broader marketing strategy, making Digital Analytix ‘a truly unique offering’.
Web site: www.comscore.com