NMSBA Launches Neuromarketing Code of Ethics

Netherlands-based international body the Neuromarketing Science & Business Association (NMSBA) has launched a code of ethics, as part of a drive towards the adoption of international standards.

The body was launched earlier this year, to provide professional support to neuromarketers and neuromarketing scientists, while contributing to the development and implementation of international guidelines and standardization in the discipline.

The purpose of its new code is to restore the public's confidence in the legitimacy and integrity of neuromarketers, while ensuring neuromarketers protect the privacy of research participants. It also aims to protect buyers of neuromarketing services.

Adoption of the code - to be found at www.nmsba.com/ethics - is a condition of membership to the NSMBA.