In Holland, a group of practitioners has formed a professional body called The Neuromarketing Science & Business Association (NMSBA), to promote the collective interests of neuromarketing professionals around the world.
NMSBA will provide professional support to neuromarketers and neuromarketing scientists, while contributing to the development and implementation of international guidelines and standardization in the neuromarketing discipline.
The association has already appointed 23 local chairs to act as ambassadors for the NMSBA in their own countries. Included on the list are Elissa Moses, EVP Neuroscience and Emotion at Ipsos (formerly at EmSense) representing the US; Ruihong Tang, the founder and MD of Brain Intelligence Neuro Consultancy in China; Christiam Mendez, Synovate's New Business Director in Peru; and Phil Barden, the MD of Decode Marketing in the UK.
Additionally, the new body has representatives in Argentina, Australia, Brazil, Belgium, Canada, Columbia, Denmark, France, Germany, Italy, Japan, Mexico, Netherlands, Panama, Poland, Portugal, Romania, Spain and Turkey.
Membership is open to all those who have a professional interest in the neuromarketing discipline, and will provide access to the latest insights and news, as well as to an international network of neuromarketing scientists and professionals.
Earlier this month, the association held its inaugural event - the Neuromarketing World Forum - in Amsterdam, focused entirely on the fields of neuroscientific research, consumer insights and the application of the results within business.
Speakers included NMSBA co-founder and Director Carla Nagel (pictured) who is responsible for the day-to-day running of the association including communications, promotion and public affairs.
Web site: www.nmsba.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.