Accenture Unveils Insight Tool for Banks

Global management consultancy Accenture has launched an insight solution to provide the banking sector with a '360 degree view' of their customers.

The new 'Accenture Enterprise Customer System' creates a real-time view of a banking customer's relationship and history of interactions. The tool aggregates customer data from disparate systems, to enable clients to offer personalized pricing and relevant value-add offerings across all their banking channels.

Juan Pedro Moreno (pictured), Global MD of Accenture's banking industry practice, comments: 'Accenture Enterprise Customer System is proof of our continued commitment to drive new innovations in the banking industry and add to our arsenal of tools that help clients better understand customer behaviors to deliver differentiated experiences and drive sales and growth.'

Web site: www.accenture.com .