Nielsen Selected for Czech TV Audience Contract

SPMS - an association for television audience measurement in the Czech Republic - has commissioned Nielsen to measure television viewing across the country.

The agency's TV ratings will be collected from a sample of 1,900 homes, which will each have its peoplemeter electronic push-button devices installed on their televisions. Nielsen will use personalized incentives to reach certain segments of the population - particularly in homes with a younger demographic.

Recruitment will commence in April 2013, with the first TV ratings expected to be delivered to subscribers in November 2013.

Kyriakos Kyriakou (pictured), the Lead for Nielsen Central Europe and MD of the firm in the Czech Republic, comments: 'We have the global expertise and knowledge in sampling, and state of the art technology, to ensure this new TV ratings system will be an accurate representation of the Czech population's demographics. We are very excited to embark on this journey with SPMS and expand our footprint to another very important market for us.'

Nielsen currently reports television audience measurement in more than 30 countries worldwide.

Web site: www.nielsen.com .