comScore Beefs Up Mobile and Multi-Platform Numbers

Digital audience analyst comScore has expanded its mobile measurement offering, to include unduplicated data on more than one million smartphone users, 400,000 tablet owners, and 150,000 households with connected home devices such as games consoles and smart TVs.

According to the company, the benefits of using these 'substantial sample sizes' from its multi-platform data sources include the ability to identify cross-platform audience duplication across multiple device types, while performing 'statistically reliable' campaign analysis for multi-variable audiences (for example females, aged between 18 and 44 and without children).

Serge Matta (pictured), the firm's President of Commercial Solutions, comments: 'comScore's two-year focus on investing in, and building out, this massive, unmatched data is now enabling us to turn multi-platform complexity into actionable data for our clients. The granularity of our mobile data is second to none and will serve as the bedrock of our ability to deliver value to clients as they navigate the dislocation created by mobile platforms.'

Web site: www.comscore.com .