Senior Shuffle for comScore

comScore's Chief Operating Officer Greg Dale has moved across to the position of Executive Vice President, International, following last year's departure of Wolf Allisat. Cameron Meierhoefer now becomes COO, while Serge Matta is promoted and Tom Karrat hired for divisional President roles.

Dale originally joined comScore in 1999 and had served as COO since August 2009. Before this, he was VP of Client Service at enterprise relationship marketing firm Paragren Technologies. He takes over from Allisat, who having joined the firm in 2010 from Omniture, left at the end of last year.

As COO, Meierhoefer has specific responsibilities - including certain logistics operations and technology - but he will not serve as the company's principal operating officer; a role held by CEO Dr Magid Abraham. Meierhoefer joined comScore in 2001, and most recently served as EVP of Custom Analytics. He previously worked for market research firm PC Data Inc as Head of Analytics, prior to which he spent several years in quant and qual social science research.

Matta moves to the roles of President, Mobile and Operator solutions, from his previous position as EVP, overseeing the company's worldwide Telecommunications and Mobile practice.

Karrat joins as President of Global Marketing & Media Solutions, from his most recent role as EVP of Sales & Marketing at digital printing company Mimeo. Before this, he was SVP of Sales at Yahoo! Hotjobs, where he managed a team of 300 sales and support staff.

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.