Brand Potential Hires Shopper Insight Specialist

UK consultancy Brand Potential has appointed Ferrero's former Head of Insight Susie Gaunt as Client Director - Insight & Strategy.

Launched in 2010, Windsor-based Brand Potential works with consumers, stakeholders and staff, with services spanning insight, positioning, innovation and delivery.

Gaunt (pictured) joins from Ferrero UK and Ireland, where she worked for more than two years, prior to which she served as Senior Shopper Insight Manager at Cadbury, Strategic Insight Manager at Tesco, and Insight Manager at Manor Bakeries. Earlier, she spent five years at TNS.

Mary Say, MD of Brand Potential, comments: 'Susie's expertise in category strategy and shopper insight brings a powerful commercial addition to our current insight and innovation offer; it is the obvious next step in helping our clients to unlock the potential in their brands and categories and get ideas to market. It's also a very good commentary on Brand Potential that after Susie had worked with us as a client, she wanted to join us.'

Web site: www.brand-potential.co.uk .