Ipsos Launches Shopper Insight Tools

Ipsos Retail Performance has launched a new Shopper Insights suite which it says will enable managers and other store staff to understand and interpret both their traffic and transactional data.

The division, which offers a range of solutions to help retailers track their customers, measure footfall and understand in-store shopper behaviour, monitors more than 1.2 billion visits a year and operates across 35 markets spanning Europe, the Americas and Asia Pacific. In February, the division launched a range of online reporting tools called Pearl, Emerald, Ruby, Sapphire and Diamond, to help retailers view and analyse the performance of their stores.

The new Shopper Insights package for retailers aims to help retail clients understand the meaning of their ATVs (average transaction values), conversion rates and traffic flow statistics, while also interpreting shopper behaviour, trends, and how customer experience impacts the bottom line.

According to Chris Dunkley (pictured), the division's Product Development Manager: 'Shopper counting is really only the first step. Branch and area managers need to know which promotions work, how to target times for conversion rate improvement, which store layouts are driving the biggest conversion rates and the extent to which staffing levels work. To achieve this, not only are the right tools required but also knowledge of how to use them.'

Web site: www.ipsos-retailperformance.com .