Ipsos Launches Retail Store Analysis Tools

Footfall counting and analysis specialist Ipsos Retail Performance has launched a range of online reporting tools to help retailers view and analyse the performance of their stores.

The new tools - called Pearl, Emerald, Ruby, Sapphire, and Diamond - span local footfall reporting, where a retailer only requires data at a single store, up to a level where a retailer can make detailed comparisons of a single store or the performance between different stores at different times.

Features include a range of online reporting tools to provide feedback on footfall traffic, conversion rates, average transaction value, and transaction quantity measures at daily, monthly, quarterly, and annual periods.

Reporting is also available in several languages and in a variety of formats, including store comparisons, store performance, store improvements and periodic trends.

Chris Dunkley, Product Manager for Ipsos Retail Performance, comments: 'Understanding customer behaviour has become an even more critical aspect of a retailer's customer retention and growth strategy because it helps them to adapt and improve their stores to maximise footfall, increase sales and improve productivity. This new range of online reporting tools is designed to give them just that - insights into their customers at a level they require to make timely intelligence based decisions.'

Web site: www.ipsos-retailperformance.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Ipsos UK
• All news
• MrWeb info