IRI and SPINS Launch SPINSscan Retail Measure

Information Resources, Inc. (IRI) and SPINS LLC have expanded their existing relationship to provide enhanced data and solutions for the natural / organic and specialty products market.

The partners say the deal will mean dynamic data, progressive solutions and expedited delivery to market.

The two got together in May last year and in October introduced a segmentation model called SPINS NaturalLink, which focuses on how shoppers think about, purchase and use natural, organic and eco-friendly products.

The latest extension further integrates SPINS' expertise with IRI's point-of-sale (POS) tracking and reporting solutions to create what the firms call the 'SPINSscan Conventional' retail measurement platform. This will allow clients and partners to quantify natural/organic and specialty sales and better understand key purchase drivers.

IRI President and CEO Andrew Appel comments: 'We are excited about joining forces with SPINS on the retail tracking front to significantly expand IRI's coverage within the natural/organic products industry and overall health and wellness sector. It also enables us to collaborate with recognized domain experts to provide clients from both companies with a multidimensional view into the growing segment that is changing the retail landscape, shifting consumer attitudes and driving new product innovation.'

SPINS CEO Tony Olson says that in IRI his company has found 'an innovative collaborator with whom we will deliver comprehensive RMS solutions to meet the needs of this growing industry.'

Web sites: www.spins.com and www.iriworldwide.com .