Former BSkyB Researcher Harry Mirpuri Joins FreshMinds

Former BSkyB Research Director Harry Mirpuri has joined central London consultancy FreshMinds as a Director.

FreshMinds combines research, analytics and digital strategy development to help clients engage with consumers, uncover new markets and develop products. Mirpuri (pictured) joins after more than two years at BskyB, prior to which he spent six years at Which? as Head of Insight, five years at the RAC as Head of Market Research, and worked in senior research roles at CGU and NatWest Bank. He began his research career with seven years at GfK NOP. In addition, he recently spent fourteen years as a Director of client-side networking organisation AURA (the Association of Users of Research Agencies).

FreshMinds CEO Caroline Plumb comments: 'I'm thrilled that FreshMinds is continuing to attract some of the best people in the industry. The innovative social and mobile methodologies we use to understand consumer behaviour and help our clients drive growth is resonating not just with clients, but has become a magnet for prospective hires too.'

Earlier this year, former Interband Asia COO Andy Mather joined as Chief Operating Officer, while Catherine Caporn joined from Millward Brown as a Director, and Tonic's Natasha Wallace joined as a Senior Consultant.

Web site: www.freshminds.net .