Marketing Sciences Hires Former Tesco MR Head

UK product development specialist Marketing Sciences has appointed former Tesco Head of Market Research Deborah Hall as an Associate Director in its Retail division.

Creston Group-owned Marketing Sciences offers qual, quant, digital and sensory research services from its offices in Winchester and Westerham in Kent.

Hall (pictured) joins with more than 30 years' client-side experience. She began her career at Tesco Stores, where she worked for more than seventeen years and latterly served as Head of Market Research. More recently, she was Customer Insight Partner at B&Q, where she developed a programme of continuous and ad hoc research and data analysis for the Marketing team. Prior to this, she was Market Research and Insight Manager at Groupama Insurances, and Customer Insight Consultant at Aviva.

In her new role, Hall will help lead Market Sciences' research into how and why shoppers make purchasing decisions.

Danni Findlay, Director of Retail Research, comments: 'We are very excited to welcome Deborah to the team. We have no doubt that her extensive client-side experience at blue chip companies will be invaluable to us as we constantly look to improve the insight that we deliver on retail and shopper behaviour.'

Web site: www.marketing-sciences.com .