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Tonic Picks Leader for US Office
Tonic Insight, formed earlier this year from the merging of Spring Research and its previously autonomous online communities division Tuned In Research, has appointed David Miller to head up its New York office as EVP, and promoted Matt Ayers to VP of Client Services.
 Miller (pictured) hails from the advertising world: he was previously Managing Director of Wieden + Kennedy's Amsterdam and Tokyo offices, and prior to this worked with Leo Burnett in Tokyo, Hong Kong and Seoul, serving as MD of the last of these.
Ayers relocated from Tuned In's London office a year ago, before the formation of Tonic, and in his new role will lead key ongoing client accounts including General Mills, PepsiCo and Gap.
Global MD Nick Priestley comments: 'I'm delighted to welcome David to Tonic. To have such a heavyweight of the advertising world in the senior management team will add a fresh perspective to the agency and help us cement strategic partnerships with our clients.'
Web site: www.tonicinsight.com .
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