Cint Adds 1.5 Million Borderless Access Panellists

Panel exchange operator Cint has added access to 1.5 million proprietary consumer panellists across seventeen countries to its platform, through a partnership with emerging markets specialist Borderless Access.

Clients will be able to use Cint's OpinionHub platform to access Borderless Access' panel assets, profiling, targeting and pricing in markets such as Indonesia, Taiwan, Turkey, Poland, Mexico and the BRIC countries; specialist and niche audiences; and the company's recently launched proprietary community and panel management platform, which helps understand and predict panellist behaviour.

Dushyant Gupta (pictured), SVP at Borderless Access, comments: 'Integrating with Cint's global platform gives us a larger playing field to further distribute our high quality panel assets. Cint gives us the flexibility in fulfilling diverse client needs by providing all necessary controls and comfort around how our panels will be utilized.'

Earlier in the year, Cint partnered with Ghent, Belgium-based online specialist InSites Consulting, adding 1.5 million European and LATAM respondents across 50 countries.

Web sites: www.cint.com and www.borderlessaccess.com .