Havas Merges Data Agencies to Create Helia

The Havas Creative Group is merging its data agencies Havas EHS and Havas Discovery into a new brand called Helia, which will have combined data-related revenue of more than $70m, and 700 staff including more than 200 data scientists.

EHS and Discovery's current offerings include direct marketing, loyalty, CRM, eCommerce, demand generation, data intelligence and analytics programs.

The new brand, known as Helia will be led by Havas EHS Group CEO Tash Whitmey and COO Matt Fanshawe, and Havas Worldwide Chicago Group President Paul Marobella, and will work with clients across the US, Europe and China. In a statement, the group said the merger reflects its belief that data is at the core of its continued growth.

Andrew Benett (pictured), Global CEO of Havas Worldwide and Havas Creative Group, comments: 'I am delighted to announce the international expansion of our offering under the Helia umbrella. With this new entity, our strong expertise in data, digital, and creative will be effectively rolled out across the globe.'

Web site: www.havasworldwide.com .