Millward Brown Launches LinkNow for Digital

Millward Brown has rolled out a rapid response copy-testing solution for digital advertising requirements, available through MR app store ZappiStore.

LinkNow for Digital, which is based on Millward Brown's Link suite of ad research tools, promises to help marketers determine the performance of their online video, display, Facebook, and mobile creative in less than six hours.

Brands can also use the tool to evaluate the effectiveness of their digital advertising across multiple executions, to establish whether a final ad will perform well in-market, and to gauge whether creative delivers on brand objectives. LinkNow for Digital is available in the US, UK, Brazil, Canada, China, France, Germany and Japan, with additional markets planned.

Head of UK Marketing Amanda Phillips (pictured) comments: 'The rise of technologies such as programmatic and second-screen synching have brought in a new era for creative development, but brands still need to have confidence that digital communications will engage consumers and deliver against objectives before they invest in media. LinkNow for Digital gives marketers a way to assess their creative using a really fast, cost-effective tool that is powered by learnings from more than 2,000 digital ads and more than 10,000 digital campaigns.'

Web site: www.millwardbrown.com .