Tractica Launches Digital Health Advisory Service

US consultancy Tractica has launched a subscription-based market research and analysis resource called the Digital Health Advisory Service, offering technology and competitor trend analysis and market growth dynamics for the digital health sector.

Set up in February by former ABI Research leader and Pike Research founder Clint Wheelock, Tractica specialises in the understanding of human interaction with technology, with a focus on three sectors: user interface technologies, wearable devices, and automation and robotics.

The new service offers in-depth examination of market drivers and barriers, business models, industry case studies and best practices, along with market sizing, segmentation and forecasting for a variety of device categories. The service also includes access to ten of the firm's research reports per year, as well as unlimited analyst enquiries, quarterly conference calls, and a full-day on-site advisory session. Topics analysed to date include home health technologies, wearable devices for health and fitness, and the application of artificial intelligence and robotics to the healthcare industry.

Principal Analyst Charul Vyas (pictured) comments: 'Healthcare providers and payers have significant motivation to improve patient outcomes while reducing the cost of delivering care, and there are numerous technology hardware, software, and service offerings that are vying to meet that market demand. It is an exciting time from an innovation perspective, but now more than ever there is a clear need for objective market analysis to help industry stakeholders sort out the reality from the hype.'

Web site: www.tractica.com .