YouEye Ramps Up Research and Analytics Teams

In the US, MR technology provider YouEye has hired former Ipsos neuroscience exec Naomi Grewal as Head of Research; John Ruiz as Vice President of Engineering; and Richard Clayton as Principal Software Architect.

Founded in 2011, Mountain View, CA-based YouEye offers a tech platform for conducting and analyzing both quant and qual MR data. Uses include the integration and analysis of text-based surveys and audio and video files, on both mobile and stationary devices. The company also uses automated software solutions, which convert audio data to text, or analyze emotions and content shown in videos. Earlier this year, GfK bought a stake in the firm.

Grewal (pictured) joins from Ipsos, where she served as Director of Research and Development of the Neuro and Behavioral Sciences Center. Earlier, she was Research Director at L2 Think Tank, and Research Manager at SalesBrain. She has both a Master's and PhD. in Cognitive Psychology from Claremont Graduate University. In her new role, Grewal will be responsible for implementing advanced quant and qual methodologies across the organization. Non-Executive Director Dan Foreman comments: 'Naomi represents the next generation of researchers who seamlessly bridge the gap between technology innovation and qual/quant methodologies. This convergence of big data and market research is poised to drive enormous growth within the companies who are first to embrace it'.

Big data analytics specialists Ruiz and Clayton join to lead the firm's prescriptive analytics technology development. Ruiz started his career as a Senior Software Engineer for Lockheed Martin and Carnegie Mellon, before becoming Head of R&D for data analytics firm Berico Technologies. Clayton, a former technologist for the US Marine Corps, joined Ruiz at Berico, where he served as Chief Architect. He joins YouEye after serving as VP of Engineering at Next Level Security Systems.

YouEye CEO Malcolm Stewart states: 'John and Richard's background dealing with extremely complex, large-scale data sets is invaluable to us. They will empower us to rapidly accelerate the development of our prescriptive analytics technology that drives insights through customer experience data'.

Web site: www.youeye.com .