BARB to Deliver Beta TV Player Report
UK audience research body BARB has announced that the beta version of its TV Player Report will be released in September, to provide official figures on the level of viewing of on-demand and live-streamed content through online TV Player apps.
The TV Player Report is the first set of BARB data to focus on viewing that takes place on computer devices such as laptops, desktops, tablets and smartphones. It reports on viewing activity at a device-level, rather than a person-level, and relies on data generated from software code that has been developed by Kantar Media and implemented by broadcasters.
BARB claims that this solution is one of the most advanced audience measurement systems for online TV viewing in the world, and says that resulting data will be an 'important building block' for the delivery of Project Dovetail, the hybrid measurement system that will harness the organisation's panel and device-based data.
CEO Justin Sampson comments: 'We're excited to be introducing our customers to the TV Player Report. It's a significant innovation from BARB and the result of close collaboration with broadcasters. At its heart is the generation of a census-level dataset that will provide our customers with a gold standard measure of online TV viewing.'
Web site: www.barb.co.uk .